Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in and in the Americas in Over the following decade, it became one of Lego's biggest-selling properties; spawning into a franchise and playing a part in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to utilize similar story-telling methods.
But unbeknownst to many—even those inside the company—sales were plummeting, and there were only guesses as to why. All that misguided development time slashed profitability, and even Star Wars and Harry Potter sales shriveled between movie releases. During this fallow period, one product line stood apart with startling, consistent success: Bionicle, a series of buildable action figures backed by rich worldbuilding and cross-platform promotion. His youthful smile pairs well with his genial nature, which one might mistake for meekness until he starts talking about his creative projects. Doctors said the tumor was maybe in the least accessible spot in the body for surgery, so they prescribed Faber daily medication to keep the tumor from growing.
The year was an absolutely horrid time for the LEGO company. For the first time in the history of the company, it had posted a loss. They realized that kids in this fast-paced modern world wanted something cool to play with that would encompass more than building blocks.
Aside from the toys in the Lego Bionicle franchise, Lego has also marketed an ongoing book series, several video games mostly for the Game Boy Advance , and four computer-animated movies which feature important plot points. Some comic issues were also posted on the official Bionicle website, Bionicle. There are also various other ancillary products available, such as watches, toothbrushes, and backpacks, as well as online adventure games. Much of the additional content for Generation 1 that was originally available on the now inactive official websites Bionicle. There are also several video games based on Bionicle. There were five cards in each one: four regular, and one holographic or "special" card. The packet came with a mini comic that had an instruction booklet telling the person how to play the game. There was another card game that was sold instead of collected, like the above which included a board along with other accessories to play the game. The package also included one holographic card, which featured the combination of a Phantoka and a Matoran.